under the influence
Way back in 2005, Design Observer had an interesting discussion that began with a post by Pentagram designer Michael Beirut. He'd been interviewing a recent design school grad and
[the] best piece in her portfolio was a packaging program for an imaginary CD release: packaging, advertising, posters. All of it was Futura Bold Italic, knocked out in white in bright red bands, set on top of black and white halftones. Naturally, it looked great. Naturally, I asked, "So, why were you going for a Barbara Kruger kind of thing here?"
And she said: "Who's Barbara Kruger?"
Okay, let's begin. My first response: "Um, Barbara Kruger is an artist who is...um, pretty well known for doing work that...well, looks exactly like this."
"Really? I've never heard of her."
Beyond the obvious questions of plagiarism, this discussion highlights questions about working in artistic traditions. To what extent can or should a work be appreciated or judged solely on its own terms, in the sort of "close reading" advocated by The New Criticism of the '50s-60s? To what extent is any work an answer to previous works by previous artists, musicians, or writers? How might this vary across different media, or in the same media at different times? What if the reader/viewer/listener brings a different knowledge of the medium than the person who created the work in question?
Somewhere in American Fictions, just where escapes me right now, Elizabeth Hardwick wrote that traditional novels were no longer possible to write - this was in the 1970s - because the consequences of violating societal strictures no longer had force. There could be no Tess of the D'Urbervilles in the era of free love. Conversely,
A novel such as Pynchon's V is unthinkable except as the composition of an American saturated in the 1950s and '60s.
With all the contention of critics and creators, it's remarkable how much we (meaning those who decide what's published/issued/shown and those who quite literally buy it or don't) actually agree on the artistic sensibilities of our times - not on what's good or bad, but on the kind of work that can be done now. (Some might bemoan this; I might not disagree).
To return to Michael Beirut's design grad, it usually takes some time semi-consciously aping other people's version of what can be done now to internalize the medium and the moment enough to see what both have yet to be. And no medium is static, so even if you get the zeitgeist, there's always catching up to do.

With all the money and attention – and